Pricing

Pay for how busy you are.

Every plan has every feature. They only differ on how much Toby can do each month. Pick by your workload — move up or down any time.

Pricing

One flat monthly price. No per-user fees, no overages.

14-day free trial. Card upfront, charged on day 14 unless you cancel. UK prices shown inc VAT.

Light

For occasional jobs

£20.40 / month

£17/mo + VAT

Up to ~10 active customers

Start trial
Most popular

Standard

£28.80 / month

£24/mo + VAT

Up to ~30 active customers

Start trial

Pro

High-volume trades

£57.60 / month

£48/mo + VAT

Unlimited customers

Start trial

See full feature list →

In every plan

No feature gating. Ever.

  • Voice notes → customer records
  • Gmail & Outlook auto-filing
  • Daily morning brief
  • Nightly voice wrap-up
  • A self-writing dossier per customer
  • Chase-ups that surface when due
  • Quote & invoice tracking
  • iOS & Android
  • Cloud backup & full data export
  • Email support from a real person

Questions

The straight answers.

What’s the difference between the plans?

Only one thing: how much AI work is included each month. Every plan has every feature. Light suits the odd job, Standard fits most working tradespeople, Pro is for high-volume trades. Pick by how busy you are, not by which features you need.

What happens if I go over my plan?

Nothing breaks. If you hit your monthly budget, Toby pauses the AI extras for the rest of the month — but it keeps pulling in your emails and voice notes, so nothing’s lost. You can bump up a tier any time, or just wait for the month to roll over.

Is there a free trial?

14 days, full features. We take a card upfront and remind you 3 days before it charges — cancel any time before then and you pay nothing.

Why are prices shown inc VAT?

Most sole-trader sparkies, plumbers and chippies aren’t VAT-registered, so the VAT is real money to you. We show the price you actually pay, with the ex-VAT figure underneath.

Can I cancel whenever I want?

Yes. No contract, no notice period. Cancel from the app or the web and you won’t be charged again. Your data stays exportable.

Try it for two weeks. If you don’t love it, walk away.

14-day full-feature trial. Card on file (we’ll remind you 3 days before). Built on iOS and Android.